The new label that verifies a product or batch of material is genuinely reclaimed, which will inform people of the provenance and positive carbon consequence of choosing materials that really are reclaimed for reuse.
The Truly Reclaimed campaign will allow customers to cut through the industry smokescreen, and tell the difference between authentic reclaimed building materials and newly produced alternatives. The label will increase the visibility and representation of reclaimed products and promote ethical dimensions of the reclamation industry.
By linking products to protocols and allowing people to easily see and share the stories behind reuse, the label builds trust in our built environments.
Watch the Truly Reclaimed label in action here.
Discover more at trulyreclaimed.org